AVJD FALL WINTER FASHION PRESENTATION
FUTR brought New York City's urban outdoor environment inside, transforming the legendary Bortolami Gallery in Manhattan's Chelsea neighborhood for the launch of the womenswear line AVJD. By creating a city sidewalk environment, complete with POST NO BILLS signs, FUTR exposed the rarely-seen world of wheat-pasting through a live performance. Campaign imagery was put up live as models wearing each corresponding look walked the runway. From concept to full event production to performance art, FUTR staged a groundbreaking experiential fashion show ahead of its time.
• Creative Direction • Choreography • Concept Creation