George Frost 'No Goods' Jewelry Presentation
FUTR had the honor to produced the launch event for the George Frost NO GOODS collection. The collection, which draws inspiration from 1960’s revolutionary sentiments played out on a global scale, from anti-Vietnam war protests to civil and women’s rights movements. To bring the collection’s inspiration to life and give guest an immersive experience we rented out the underground rock venue the Red Door in NYC’s Chelsea neighborhood and transformed the space to look like a secret meeting place.
The venue walls were plastered with #GeorgeFrost alongside newspaper tears from the ‘60s and ‘70s. There was looping footage projected on the back wall featuring war protests, Black Panther gatherings and 60s music footage. To round out the event NYC based singer Seasick Mama performed live. Reminding us of Janice Joplin.
• Creative Direction • Concept Creation • Event Production
