one times sq screen launch
For the launch of the new One Times Sq screen FUTR created three unexpected flash performances happening simultaneously in the heart of Times Square. As the screen clock counted down to zero, flash mob performers at 47th and 7th ave. and 44th and 7th ave., took off their jackets revealing their One Times Sq shirts to start the performances. At the One Times Square building (43rd and 7th ave.) New York City legend, Jonte, graced the city and the new screen with his infinite presence.
• Creative Direction • Choreography • Concept Creation • Casting
Three unexpected flash performances happened simultaneously in the heart of Times Square for the launch of the One Time Sq screen. As the screen clock counted down to zero, performers took off their jackets revealing their One Times Sq shirts to start the performances. Jonte performed at the base of the screen for passerbys and to grace the screen with his Infinite presence.
Directed by: Flying Under The Radar
Flash mob choreography: Flying Under The Radar
Jonte performance direction: Flying Under The Radar and Ramon Barnes
Jonte Choreography: Jonte and Ramon Barnes
