one times sq screen launch
For the launch of the new One Times Sq screen FUTR created three unexpected flash performances happening simultaneously in the heart of Times Square. As the screen clock counted down to zero, flash mob performers at 47th and 7th ave. and 44th and 7th ave., took off their jackets revealing their One Times Sq shirts to start the performances. At the One Times Square building (43rd and 7th ave.) New York City legend, Jonte, graced the city and the new screen with his infinite presence.
• Creative Direction • Choreography • Concept Creation • Casting